The truth is, you're never going to make all of your competition totally irrelevant. And you shouldn't even try to. Competitive pressure can drive better business performance. However, being over concerned or obsessed with what your competition is doing, will ultimately drag you down. What you should aim for is making the majority of your competition of little concern by playing a different game.
Here's how:
1. Apply unique IP to your service - If you want to succeed in business, you have to offer something that your competition doesn't. This could be a unique process, product, or service that you offer. Look at what you're good at, your unique experience or particular knowledge to see how you can apply it in a way that no one else is. This will give you a competitive advantage and make it more difficult for others to copy what you're doing.
2. Innovate, don't compete - Instead of trying to compete with others in your industry, focus on innovating. Be the first to market with a new or improved idea or product. This will give you an opportunity to build up a customer base before others catch on. And when they do eventually catch up, you'll already have a solid foundation to fall back on.
3. Focus on your client - At the end of the day, the only thing that really matters is whether or not your clients are happy. If they're happy, they'll keep coming back and telling others about you. So instead of worrying about what your competition is doing, focus on giving your clients the best possible experience. Give them what they want and need, and they'll stick with you through thick and thin.
The best way to make your competition irrelevant is by focusing on what makes you unique. Apply your unique IP to your service and innovate instead of competing. If you focus on making your clients happy, they'll stick with you no matter what happens.
Competition got you on the back foot?
Let's talk about how you can differentiate and play a different game?
Send me a message today!
Comments