In order to create a successful business, you need to have a clear vision. But too often people get so caught up in the logistics of their business that they forget about the most important ingredient: themselves. Your personal vision should be the driving force behind your business vision.
Here's why.
1. Align your business vision to your personal vision
If you want to create a successful business, you need to infuse it with your own passion and purpose. But, more often than not our business vision can become all consuming, sucking up all our energy and time. However, you need to make sure your business vision is in line with, and serves, your personal vision.
2. Your personal vision is the real business driver
You started your business for a reason. Maybe it was because you had a great idea, saw a market opportunity or wanted control over your destiny. Ultimately your business is a "vehicle". It is a means to help you provide for yourself and your family and to generate and grow wealth - outside of the business! Knowing and reminding yourself of the real reason you're in business will help you make great business decisions that serve your personal vision.
3. A personal vision helps when the going gets tough.
Just like a roadmap, your personal vision is your plan, pathway and reference point in business when all kinds of challenges arise. When the going gets tough, you need to revisit your personal vision. What are those real drivers for being in business?
Conclusion:
Creating a successful business means connecting your business vision to your personal vision. It's essential that your personal vision is the ultimate driver of your business vision and that your business ultimately supports and provides for your personal vision. Don't make the mistake of getting the order the wrong way round!
Do things feel out of balance? Need some help to sort out your personal and business vision? What you really need is my Clarity Moment framework to help you get your priorities straight. DM me if you'd like a copy.
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